The Sierra Club recently entered into an endorsement and licensing agreement with Clorox and their new GreenWorks line of products. Clorox has quite a laundry list of products under their name, some of which are quite nasty. This looks like little more than their attempt to cash in on the green marketing craze that is currently so popular. It looks too like they found a willing player in the Sierra Club. GreenWorks products will wear the Sierra Club logo, and the club will get an undisclosed percentage of the profits from sales. Fundraising comes first, I guess. Protect that comfortable position. Join the corporados. The club justifies it's decision like this:
Johanna O'Kelley, the Club's director of Licensing & Cause-
Related Marketing, will say only that the amount of money involved is
"substantial." Carl Pope, the Club's executive director, has said that
money was not the driving factor behind the deal: "Our focus was on
consumers who otherwise would not migrate to a safer product because
they wouldn't be sure it wasn't green scamming," Mr. Pope has written.
The idea is that the Clorox logo will convince people the products
will work, and the Sierra Club logo will convince people the products
are environmentally preferable.
Uhh...Mr. Pope? If you think the products are so good and would encourage your members to use them, why not just say that? Why the licensing agreements?
That's not all though. Sierra Club's Florida Chapter, 35,000 members strong, dared to voice their opposition to this deal and were booted out of the Sierra Club for four years. The chapter leadership was thrown out for good for their dissent. Hardly the actions of a club that prides itself on it's 1.3 million members and it's grassroots democracy. Maybe even a little decidedly un-democratic, heavy-handed, top-down rule, no? You think? There is considerable outrage throughout the general membership, and the club might just see that 1.3 million dwindle.
I'm not a Sierra Club member, nor am I a member of any part of 'Big Enviro'. I don't join clubs. I do link to them, and I get the Sierra Club email alerts regularly and will continue to do so. They do keep me up on what is happening. They are involved in many campaigns, and are a strong voice. I hope they can yank their heads out of their asses and realize this isn't the direction they should go.
If not, if they persist , I can only say this. Captain Watson, wherever you may be, it looks like maybe you were right. Earth first.
Update: Here's another version of the article I originally linked to about the suspension of the Florida chapter and a response to it from the Sierra Club board.

